For independent retail owners
Imagine every salesperson
as good as your best one.
You already know what your top seller does differently. The hard part is getting everyone else to do it too. That's exactly what the Retail Sales Academy is for — higher sales, happier customers, and a lot less stress for you.
The Retail Sales Academy
A smarter, easier way to train your team to sell
Selling is the number one activity in every retail store — and most teams have never been properly taught how to do it. The Retail Sales Academy turns your employees into competent, confident salespeople using a customer-focused selling system. Once trained, they engage customers naturally and make sales with ease.
And because great selling is great customer service, your customers get a better experience at the same time.
The Six Steps to the Perfect Purchase
The selling system at the heart of it all — taught in 30 short, interactive video lessons your team can watch on any device, at their own pace.
How it works
Three phases, built so the training actually sticks
The best training is a continuous process, not a one-time event. So it's delivered in three deliberate stages.
Professional certification
The foundation. Your team learns the Six Steps in 30 self-paced video lessons with quizzes. Finish, and they're a Certified Retail Sales Professional — with a personalised certificate they can print.
Mastery & application
Intensive follow-up lessons that strengthen what they've learned and ask them to apply it to real situations on your floor. When they can do it with your customers, you know it's taken hold.
Ongoing development
A library of more than 50 advanced lessons you can assign whenever you think someone needs them. Keeps existing skills sharp and keeps teaching new ones.
Built for the person running the store
You'll know exactly who's getting it
Training your team is only half the job. The other half is knowing whether it's working — without it becoming another thing you have to chase.
Assign in a few clicks
Add a person, assign their training, done. Everyone gets their own login.
Reminders that aren't from you
Your team gets notifications and nudges as their due dates approach. You don't have to nag.
Reporting that tells the truth
Easy reports for you and your managers, so you always know who's getting it — and who isn't.
“We were able to increase our average ticket by about five to six dollars, which represented a twenty percent increase in average ticket. And this was over a forty plus store chain, so the impact was in the millions of dollars each year — from a simplified, easy to execute training program that we could actually track how our people were doing.”
Steve Adams | U.S. Retail Inc, MichiganWhere it lives
Hosted on Retail Brilliance
The Retail Sales Academy is proudly hosted on the Brilliance Retail Training Platform — all your retail training in one place, built specifically for store owners, managers, and employees.
Nothing to install
No software to download. Everything runs in a browser on a phone, tablet, laptop, or the computer behind the counter. Add people, assign training, track progress — all in one place.
Visit Retail BrillianceWho's behind it
WhizBang! Retail Training
The Retail Sales Academy comes from Bob and Susan Negen, who have more than 35 years of combined on-the-floor retail experience between them. Bob ran an award-winning chain of kite and toy stores for 19 years; Susan was an executive at Bloomingdale's and Macy's before joining him.
For over twenty years, WhizBang! has helped independent retailers get the nuts-and-bolts skills they need to run a store that thrives.
The Retail Buzz
Get a retail tip every Wednesday
Free retail tips from our experts, delivered straight to your inbox. Business-building ideas and inspiration to supercharge your store's success — short enough to read with your morning coffee, useful enough to act on the same day.
We're past tip #700 and still going. No pitch, no fluff, just something you can use. Unsubscribe whenever you like.
Sign up for The Retail Buzz
Free. Every Wednesday.